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Abstract Scholarship on international development acknowledges the World Bank as a coercive actor, constraining developing countries to accept and adopt its prescribed policies through conditional structural adjustment loans. While less research examines the non-coercive, persuasive side of the World Bank, this chapter attempts to fill this gap by investigating Social Health Insurance introduction in post-communist Albania. Focused on the interaction between the Albanian Government and the World Bank and applying an actor-centred perspective, the analysis reveals a complex causal mechanism of transnational cooperation, which occurs in a non-coercive form, that explains the process. Next, it illustrates three elementary causal mechanisms that comprise the complex one. They are the rational orientation of the Albanian Government, the normatively-embedded calculatory orientation, and the reflective orientation of the World Bank.
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