No open-access location is known for this record yet.
No open-access location is known for this record yet.
The article studies the situation and the determination of current trends in the e-commerce market in the world and in Ukraine. Empirical data on the global e-commerce market are taken as a basis and are analysed in terms of size, structure, regional distribution, concentration in market segments. Authors conducted the international ranking of achievements of leading countries in terms of retail e-commerce sales, by type of e-commerce (B2B, B2C) and the ranking of global companies in the e-commerce segment by gross value of goods (GMV). The global retail trade has undergone significant changes due to the constant digitalization of modern business and public life and according to global forecasts for 2025, the total share of e-commerce in retail sales will reach 25%. Significant increase in e-commerce has occurred in both the B2C segment and the B2B segment. Authors revealed that the introduction of social distancing, quarantine and other restrictive measures in response to the COVID-19 pandemic has led to fundamental changes in the structure of global demand and online shopping. Authors have analysed the dynamics of the distribution of sales in the retail segment of e-commerce in the ten leading countries. The United States and China together account for more than 40 percent of all e-commerce sales to both consumers and businesses worldwide, and three of the five largest e-commerce markets are in Asia. Authors determined that the leading e-commerce companies in the B2C segment are mainly based in China and the United States. Online shopping websites have the largest share of online shopping in the world, with Amazon being the undisputed leader in the global ranking of online retail stores in terms of traffic. Authors also note that one of the global trends in e-commerce is the use of mobile devices (m-commerce). The main factors of perspective growth of mobile commerce are determined. The variation of consumer costs by e-commerce by product categories is studied. Authors concluded that the changes in the e-commerce environment are likely to be long-term, given the new waves of the pandemic, the convenience of new consumer shopping habits, saving time, training costs and incentives for companies to gain competitive advantage from investing in new sales channels.
Loading…
Imported from OpenAlex (CC0) — nothing here is generated.