The Roles of Effort Expectancy, Attitude, and Service Quality in Mobile Payment Users Continuance Intention

Abstract

This study aimed to reveal whether Effort Expectancy, Attitude, and Service Quality have certain roles in the Continuance Intention of Mobile Payment Users.This study was conducted because during a pandemic like this, mobile payment applications have increased.Therefore, researcher want to know whether mobile payment users have a Continuance Intention to use mobile payment.The IS Success Model is used in this research.The data for this study was collected by a questionnaire, which is a survey method.The respondents in this study were 217 users of Mobile Payment who were recruited using a convenience sampling technique and analyzed using SPSS.The findings of this study revealed that users' attitudes and service quality had a favorable and significant impact on their intent to continue using mobile payments, while effort expectancy does not have a positive effect on continuance intention.

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