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Kernfunktion Pricing: Was ist der optimale Preis und wie lässt er sich bestimmen?
16 references·0 citing·51 second hop
Kernfunktion Pricing: Was ist der optimale Preis und wie lässt er sich bestimmen? (2022)Kernfunktion Pricing: Was ist der optimal…Using massive online choice experiments to measure changes in well-being (2019)Using massive online choice e…Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias (2019)Accurately measuring willingn…Digitales Pricing (2018)Digitales PricingCompetition-Based Dynamic Pricing in Online Retailing: A Methodology Validated with Field Experiments (2017)Competition-Based Dynamic Pri…Preismanagement (2016)PreismanagementThe exploration of hotel reference prices under dynamic pricing scenarios and different forms of competition (2015)The exploration of hotel refe…Organizational and institutional barriers to value-based pricing in industrial relationships (2015)Organizational and institutio…Managing in a VUCA World (2015)Managing in a VUCA WorldThe influence of cheap talk on willingness-to-pay ranges: some empirical evidence from a contingent valuation study (2012)The influence of cheap talk o…Predictably Irrational (2011)Predictably IrrationalHow Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)How Should Consumers’ Willing…Customer value‐based pricing strategies: why companies resist (2008)Customer value‐based pricing …Effects of Cheap Talk on Consumer Willingness‐to‐Pay for Golden Rice (2003)Effects of Cheap Talk on Cons…A Review of WTA/WTP Studies (2002)A Review of WTA/WTP StudiesWine Online: Search Costs Affect Competition on Price, Quality, and Distribution (2000)Wine Online: Search Costs Aff…Pennies‐a‐Day: The Effect of Temporal Reframing on Transaction Evaluation (1998)Pennies‐a‐Day: The Effect of …Management. Tasks, Responsibilities, Practices. (1975)Pricing: Making Profitable Decisions (1980)Doing Qualitative Research: A Practical Handbook (1999)Value co-creation in a sharing economy: The end of price wars? 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References

  • 2002A Review of WTA/WTP Studies893 cited
  • 2000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution742 cited
  • 2011Predictably Irrational608 cited
  • 2003Effects of Cheap Talk on Consumer Willingness‐to‐Pay for Golden Rice594 cited
  • 2011How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches443 cited
  • 2015Managing in a VUCA World383 cited
  • 2008Customer value‐based pricing strategies: why companies resist355 cited
  • 1998Pennies‐a‐Day: The Effect of Temporal Reframing on Transaction Evaluation310 cited
  • 2019Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias291 cited
  • 2019Using massive online choice experiments to measure changes in well-being191 cited
  • 2017Competition-Based Dynamic Pricing in Online Retailing: A Methodology Validated with Field Experiments180 cited
  • 2015Organizational and institutional barriers to value-based pricing in industrial relationships139 cited
  • 2016Preismanagement136 cited
  • 2015The exploration of hotel reference prices under dynamic pricing scenarios and different forms of competition115 cited
  • 2018Digitales Pricing

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51 cited
  • 2012The influence of cheap talk on willingness-to-pay ranges: some empirical evidence from a contingent valuation study51 cited
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