A Review of Chinese E-Commerce Research: 2001–2020

Yu-Shen Fang · Li-Chun Fang

24 citations0/0 files storedIEEE Access

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E-commerce and Technology Innovations scientometrics and bibliometrics research Technology Adoption and User Behaviour

Abstract

Electronic commerce (EC) has become the most critical business activity worldwide. China has become the world’s second largest economy. This study reviewed EC studies in China because although research on EC has yielded numerous results, limited research have reviewed these papers. The data used in this study were obtained from the Web of Science database. A total of 1,982 journal articles published between 2001 and 2020 were collected. In addition to conducting an overall analysis on EC in China, this study referred to the Five-Year Plan for Economic and Social Development of the People’s Republic of China and divided the research period into 5-year stages. The BibExcel, UCINET, and SPSS software programs were used to conduct co-word analysis on the keywords in the papers for determining the knowledge structure and clustering of each stage and understanding the trend of leading research in the future. The results indicated that (a) Stages I–IV comprised 4, 3, 4, and 4 clusters, respectively. (b) Consumer’s personalized demands were considered in EC development activities ranging from the initial EC infrastructure construction to the integration of artificial-intelligence-related technology. (c) Topics regarding consumer behaviors were centered on Stages II and III, which indicated that the research on these topics was mature. (d) Stage IV explored the new research topic of integrating smart technology into the EC environment and indicated the characteristics of the e-market.

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References

1965Networks of Scientific Papers 2001What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology 1991Co-word analysis as a tool for describing the network of interactions between basic and technological research: The case of polymer chemsitry 2002A literature review and classification of electronic commerce research 2005Perceived E-Readiness Factors in E-Commerce Adoption: An Empirical Investigation in a Developing Country 2001Economics and Electronic Commerce: Survey and Directions for Research

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