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Traditional Tujia brocade is inherited and taught through oral and mental-teaching mode. In order to achieve better inheritance and learning effect, modern artists got involved who began to use hand-painted artistic conception drawing to achieve a better inheritance effect. With the development of computer technology, modern artistic conception drawing can make the pattern more intuitively innovative, providing valuable inheritance materials for the inheritance of Tujia brocade. Taking the artistic and creative product design of Zhangjiajie College of Jishou University as an example, this paper analyses the innovative pattern design and application of Tujia brocade based on the principle of artistic conception drawing, which has a profound influence on the creative design of Tujia brocade and the research of related innovative products.
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