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The article examines the theoretical aspects of the functioning of startups: the essence, content, and differences of startups from traditional entrepreneurship. A startup is a modern form of starting an innovative business that has a high potential for development and is designed for rapid growth and scalability. The main criteria that determine the credibility of startups and form their rating are identified: efficiency; financing; market size; talent; experience; knowledge; connectivity. Ukraine's international ranking for the development of startups, as well as trends in the country's leading cities are analyzed. According to the international rating StartupBlink, Ukraine in 2021 ranked 34th among 100 countries. Over the past 20 years, the development of startups in the IT industry has gained momentum. However, there are many promising areas in the country, in addition to IT, which may develop in the future and help bring Ukraine to high ratings. An assessment of investment attraction and cost formation of startups in Ukraine was conducted. The risks and problems faced by Ukrainian startups have been identified. The tendencies and strategic prospects of further development of startups are outlined, among which: activity in the field of information technologies; the growing number of startups with mobile applications, computer programs, and games; stimulating innovation and development of startups in the processing industry, financial and insurance activities, telecommunications. Ukraine has great potential and opportunities for the development of startups in the future, but their further implementation is possible only with effective state intervention. The problem for Ukraine is the insufficient level of support for startups from the state, the low investment climate in the country, as well as the ambiguous regulatory framework. The directions of state support for the development of startups and venture investment in Ukraine are substantiated: orientation on the development of entrepreneurial culture; enabling startups to participate in international programs; guarantee of protection of the rights of startups, intellectual property; increase in investments by the state for further development of startups in the country.
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