PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN PELANGGAN PADA PLATFORM SHOPEE

Marisa Andora · Abdul Yusuf

10 citations0/0 files storedJurnal MANAJERIAL

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Digital Marketing and Social Media SMEs Development and Digital Marketing

Abstract

This study aims to test and analyze the Effect of Viral Marketing on Purchasing Decisions Through Customer Trust on Shopee Platform (Case Study of Shopee Users in Karawang). This research was conducted using descriptive and verification methods, namely collecting, presenting, analyzing, and testing hypotheses, as well as making conclusions and suggestions. Samples were collected using the incidental sampling method with a sample of 205 respondents, and processed using SPSS 20. Based on the analysis that has been done this research proves that Viral Marketing has a significant effect on Customer Trust. Customer Trust has a significant effect on Purchasing Decisions. Viral Marketing has a significant effect on Purchasing Decisions.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

2013Perilaku Konsumen ; Pendekatan Praktis disertai Himpunan Jurnal Penelitian

Cited by

2024Analisis Pengaruh Dompet Digital, Viral Marketing dan Persepsi Keamanan terhadap Keputusan Pembelian (Literature Review Perilaku Konsumen Online Shop)

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.