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In the research the problems connected with the problems of strategic management of adaptation of enterprises innovation activity to the conditions of sustainable development are examined. Theoretical aspects of the strategic management in conditions of the sustainable development are considered. Interrelations of the strategic management of innovative activity and problems of the sustainable development are defined. The principles of strategic management of the innovation activity of enterprises were formed. The practical aspects of the innovation activity of enterprises in macroeconomic conditions were revealed. The features of the formation of the innovative strategy of the enterprise are set out. The article has outlined some aspects of the innovative development of enterprises in modern conditions. The indicators of the innovative activity of industrial enterprises are considered. The structure of costs for innovation is analyzed. A number of factors influencing the level of innovation activity of Ukrainian enterprises have revealed. It was determined that the strategic management of the adaptation of the innovative activity of enterprises to the conditions of sustainable development should provide a balance between the effectiveness and potential.
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