Virus chic: Facemasks and their usage

Abstract

This article was written in response to the global COVID-19 pandemic during its early stages of summer 2020. During this time the facemask became a controversial object of debate, but also an ideological apparatus and a performative sign. Indeed, the facemask was one of the last restrictions to remain in place after many others were lifted. This phenomenon prompted the following reflection upon the cultural history of the facemask and its place within fashion paradigms. In consideration of diseases throughout history, it is possible to meditate on the categorization of how health has acted upon the body, which in turn is housed in fashion. Starting with the various plagues throughout history and the functionality of the facemask, we can start to interrogate just what a mask is in practical and conceptual terms. Is it a theatrical prop, fashion accessory, a conduit of magic or PPE? All such ideas can be viewed through theories of power. What this article attempts at highlighting is how this power is used to moralize and chastise the working classes.

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