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Ageing, it now seems, is everybody’s business. Wherever we turn these days, older people are visible in the British media: on television and radio, and in advertisements. Actors, celebrities and public figures are documenting their experiences and thoughts about ageing at a rate of knots; others are writing or making documentaries about living with, or caring for, family members – often with Alzheimer’s disease or other dementias; and the anti-ageing beauty industry exhorts us to stave off the signs of growing older for as long as we possibly can. Paradoxically, alongside this increasing visibility, has been an ever-present sense that population ageing – and older people themselves – is somehow to blame for many of society’s current problems. Indeed, proponents of ‘apocalyptic demography’ (Robertson, 1990) make uncritical use of statistics to fuel alarmist concern and generate moral panic among the media, government and the general population (Gee and Gutman, 2000; Bytheway and Johnson, 2010). This book, and the research project on which it is based, is located at the intersection of this paradox.
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