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The paper identifies new trends in financial and economic support of innovation processes and the role of innovation-territorial clusters functioning in conditions of increased factors of macroeconomic instability and financial risks. The necessity of activation of innovative and technological development of the country for achievement of strategic goals of development of national economy is emphasized. The article outlines the trends characteristic of the post-industrial mode of production and shows the features of their financing. An assessment of the dynamic efficiency of innovation-territorial clusters in various sectors of the economy has been carried out. New mechanisms for stimulating innovation and technological development at the micro and macro levels, as well as methods of state support for innovation and territorial clusters are proposed. The methodological basis of the research includes the theories of strategic management, management technologization and digitalization of business models. Comparative analysis was used as the leading method in the article, which allowed us to investigate the criteria and methods of segmentation of the largest corporations in Russia. Logical and historical research methods allowed to reveal the evolution of key criteria for segmentation of industrial companies. Using coefficient and statistical analysis, the dynamics of indicators characterizing the level of domestic industry was analyzed. Using a comparative analysis, the strengths and weaknesses of industrial companies in Russia in comparison with other countries in innovation and technological development are highlighted as the most important criterion for attracting customers to purchase and use industrial goods. The use of the structural method made it possible to identify methods and tools for segmentation of consumers in the conditions of transformation of the Russian economy in the market of industrial goods.
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