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Home-based workouts in the era of COVID-19 pandemic: the influence of Fitness YouTubers' attributes on intentions to exercise
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Home-based workouts in the era of COVID-19 pandemic: the influence of Fitness YouTubers' attributes on intentions to exercise (2022)Home-based workouts in the era of COVID-1…Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach (2020)Unusual purchasing behavior d…Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Influencer Marketing: How Mes…Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Influence of parasocial relat…YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)YouTube vloggers' influence o…Parasocial Interaction and Parasocial Relationship: Conceptual Clarification and a Critical Assessment of Measures (2015)Parasocial Interaction and Pa…Young Adults' Wishful Identification With Television Characters: The Role of Perceived Similarity and Character Attributes (2005)Young Adults' Wishful Identif…Health Promotion by Social Cognitive Means (2004)Health Promotion by Social Co…Social Cognitive Theory of Mass Communication (2001)Social Cognitive Theory of Ma…Friendship clique and peer influences on body image concerns, dietary restraint, extreme weight-loss behaviors, and binge eating in adolescent girls. (1999)Friendship clique and peer in…Attribution in Social and Parasocial Relationships (1989)Attribution in Social and Par…Development of parasocial interaction relationships (1987)Development of parasocial int…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…Symmetric and asymmetric modeling to examine individuals’ intention to follow fitness YouTube channels: an integrated perspective of the UTAUT2 and UGT (2024)Symmetric and asymmetric mode…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. 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References

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  • 2018

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Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge
638 cited
  • 1999Friendship clique and peer influences on body image concerns, dietary restraint, extreme weight-loss behaviors, and binge eating in adolescent girls.564 cited
  • 1989Attribution in Social and Parasocial Relationships558 cited
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    • 2024Symmetric and asymmetric modeling to examine individuals’ intention to follow fitness YouTube channels: an integrated perspective of the UTAUT2 and UGT17 cited