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Multimodal Coherence Revisited: Notes on the Move From Theory to Data in Annotating Print Advertisements
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References

  • 2019Content Analysis: An Introduction to Its Methodology15,420 cited
  • 1996Reading images: the grammar of visual design8,741 cited
  • 1995An introduction to functional grammar . 2nd edn. By M. A. K. Halliday London, Melbourne, & Auckland: Edward Arnold, 1994. Pp. XXXV, 434.5,989 cited
  • 1988Rhetorical Structure Theory: Toward a functional theory of text organization3,864 cited
  • 2000Pedagogy, symbolic control, and identity : theory, research, critique3,288 cited
  • 2004Introducing Social Semiotics2,879 cited
  • 2002Metaphor1,472 cited
  • 1996Pictorial Metaphor in Advertising988 cited
  • 2015Content Analysis853 cited
  • 1997Visual Persuasion: The Role of Images in Advertising683 cited
  • 2005A system for image-text relations in new (and old) media585 cited
  • 2004Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising474 cited
  • 2006Rhetorical Structure Theory: looking back and moving ahead451 cited
  • 1986Relational propositions in discourse401 cited
  • 2014Text and Image372 cited
  • 2017Multimodality363 cited

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