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A Conceptual Analysis on the Impact of Internet of Things (IOT) Towards on Digital Marketing Transformation
7 references·0 citing·37 second hopsampled
A Conceptual Analysis on the Impact of Internet of Things (IOT) Towards on Digital Marketing Transformation (2022)A Conceptual Analysis on the Impact of In…RETRACTED: Much- needed business digital transformation through big data, internet of things and blockchain capabilities: implications for strategic performance in telecommunication sector (2021)RETRACTED: Much- needed busin…The digital marketing capabilities gap (2020)The digital marketing capabil…Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms (2020)Internet of things technologi…The impact of the Internet of Things (IoT) on servitization: an exploration of changing supply relationships (2019)The impact of the Internet of…Empirical investigation of data analytics capability and organizational flexibility as complements to supply chain resilience (2019)Empirical investigation of da…The IoT and Digital Transformation: Toward the Data-Driven Enterprise (2018)The IoT and Digital Transform…A unified perspective on the factors influencing consumer acceptance of internet of things technology (2014)A unified perspective on the …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Understanding the Blockchain technology adoption in supply chains-Indian context (2018)Internet of Things and Big Data as enablers for business digitalization strategies (2020)AI in marketing, consumer research and psychology: A systematic literature review and research agenda (2021)Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers (2010)How Smart, Connected Products Are Transforming Competition (2014)How Smart, Connected Products Are Transforming Competition (2015)Digital Transformation Through Exploratory and Exploitative Internet of Things Innovations: The Impact of Family Management and Technological Diversification* (2020)The Challenges and Opportunities in the Digitalization of Companies in a Post-COVID-19 World (2020)Artificial intelligence (AI) library services innovative conceptual framework for the digital transformation of university education (2022)Firm Resources and Sustained Competitive Advantage (1991)A digital supply chain twin for managing the disruption risks and resilience in the era of Industry 4.0 (2020)Predicting the impacts of epidemic outbreaks on global supply chains: A simulation-based analysis on the coronavirus outbreak (COVID-19/SARS-CoV-2) case (2020)Viability of intertwined supply networks: extending the supply chain resilience angles towards survivability. A position paper motivated by COVID-19 outbreak (2020)The Competitive Advantage of Nations (1991)Firm resources and sustained competitive advantage (2004)The impact of digitalization and servitization on the financial performance of a firm: an empirical analysis (2020)Supply chain resilience in mindful humanitarian aid organizations: the role of big data analytics (2021)Leveraging digital and relational governance mechanisms in developing trusting supply chain relationships: the interplay between blockchain and norm of solidarity (2022)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation (2020)How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops (2021)Digital transformation: A review and research agenda (2022)Users of the world, unite! The challenges and opportunities of Social Media (2009)The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)A broad overview of interactive digital marketing: A bibliometric network analysis (2021)Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective (2023)Partial Least Squares Structural Equation Modeling (2017)Partial least squares structural equation modeling in HRM research (2018)Understanding digital transformation: A review and a research agenda (2019)Can the digital transformation of manufacturing enterprises promote enterprise innovation? (2022)Industry 4.0 enables supply chain resilience and supply chain performance (2022)Research on the Relationship between Digital Transformation and Performance of SMEs (2022)
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References

  • 2019Empirical investigation of data analytics capability and organizational flexibility as complements to supply chain resilience1,004 cited
  • 2020Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms547 cited
  • 2014A unified perspective on the factors influencing consumer acceptance of internet of things technology525 cited
  • 2020The digital marketing capabilities gap458 cited
  • 2018The IoT and Digital Transformation: Toward the Data-Driven Enterprise103 cited
  • 2019The impact of the Internet of Things (IoT) on servitization: an exploration of changing supply relationships65 cited
  • 2021RETRACTED: Much- needed business digital transformation through big data, internet of things and blockchain capabilities: implications for strategic performance in telecommunication sector59 cited

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