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Inclusive advertising through the soundtrack: Insights from people with tinnitus
16 references·0 citing·41 second hop
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References

  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research40,042 cited
  • 1993Basics of Qualitative Research: Grounded Theory Procedures and Techniques17,625 cited
  • 2000Handbook of qualitative research7,081 cited
  • 2017The Convention on the Rights of Persons with Disabilities3,084 cited
  • 1996Focus Groups2,391 cited
  • 1990Universal human rights in theory and practice1,611 cited
  • 2000Focus group.1,520 cited
  • 2000Using and analysing focus groups: Limitations and possibilities1,288 cited
  • 2014Focus groups: Theory and practice748 cited
  • 2009Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production570 cited
  • 2019Audio-Vision: Sound on Screen569 cited
  • 2000Grounded Theory Methodology as Methodical Hermeneutics278 cited
  • 2015Mass Media Research: An Introduction246 cited
  • 1987The practical handbook and guide to focus group research188 cited
  • 2016Sounds Big: The Effects of Acoustic Pitch on Product Perceptions158 cited
  • 2007Evaluating Empirical Research into Music in Advertising: A Congruity Perspective

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