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The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model
16 references·0 citing·46 second hop
The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model (2022)The impact of perceived manipulation, mot…Journal of Business Ethics (2017)Journal of Business EthicsStrategic Management (2010)Strategic ManagementThe Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations (2006)The Effect of Corporate Socia…Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)Building Corporate Associatio…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism (2003)When Is Honesty the Best Poli…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…Charitable programs and the retailer: do they mix? (2000)Charitable programs and the r…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned (1998)A Typology of Consumer Respon…Toward the development of a multidimensional scale for improving evaluations of Business Ethics (1990)Toward the development of a m…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)The Intuitive Psychologist An…Generalized expectancies for internal versus external control of reinforcement. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
  • 2010Strategic Management4,529 cited
  • 1977The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process4,168 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs1,593 cited
  • 2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations1,360 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism1,000 cited
  • 1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited

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  • 2017Journal of Business Ethics856 cited
  • 2000Charitable programs and the retailer: do they mix?809 cited
  • 1990Toward the development of a multidimensional scale for improving evaluations of Business Ethics697 cited
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