Article2020

Principles, issues, and limits of practice theory for marketing

Philippe Robert-Demontrond · Amélie Bellion · Théophile Beausset

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics Consumer behavior in food and health

Abstract

This article aims to present the theoretical contours of social practice theory (SPT), its heuristic scope for the field of marketing, as well as its limitations. At the crossroads of sociological, philosophical, and anthropological theories, SPT has taken a particular interest in consumer practices, which it has studied by moving away from cognitivist and cultural conceptualizations. It proposes to study consumption in its active dimension, focusing essentially on “doing.”

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1985Naturalistic inquiry 2002Toward a Theory of Social Practices 2005Consumer Culture Theory (CCT): Twenty Years of Research 2005Consumption and Theories of Practice 2016L'analyse qualitative en sciences humaines et sociales n.d.The Site of the Social A Philosophical Account of the Constitution of Social Life and Change 2011Theorizing Practice and Practicing Theory 2014After taste: Culture, consumption and theories of practice

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2022Understanding the Specificities of Packaging-Free Professionals’ Practices to Adapt the Retailing Mix: Contribution of Practice Theories

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