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Reengineering Corporate Communication
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Reengineering Corporate Communication (2022)Reengineering Corporate CommunicationMastering Cultural Intelligence in the Era of CommTech and Predictive Communication Intelligence (2025)Mastering Cultural Intelligen…Communication Conversion Optimization (CCO): Leveraging CommTech for Performance Excellence (2025)Communication Conversion Opti…Der B2B-MarTech 10.000 zwischen Aggregation und Atomisierung (2023)Der B2B-MarTech 10.000 zwisch…Das B2B Marketing Öko-System – Eine Reise durch die bunte Welt der B2B Begriffe (2023)Das B2B Marketing Öko-System …Information Rules: A Strategic Guide to the Network Economy (2000)Extending the service-dominant logic: from customer centricity to balanced centricity (2007)Creating Effective Online Customer Experiences (2018)Der InTechStack für vorausschauende A2A-Unternehmensinteraktion (2024)Business Process Reengineering: Breakpoint Strategies for Market Dominance (1993)The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter? (2002)Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects (2016)Cultures and Organizations: Software of the Mind. (1993)Does your intelligence help to survive in a foreign jungle? The effects of cultural intelligence and emotional intelligence on cross-cultural adjustment (2012)Enhancing expatriates’ assignments success: the relationships between cultural intelligence, cross-cultural adaptation and performance (2020)Consumer Behavior: Buying, Having and Being (1993)Market Segmentation (2000)Beyond the hype: Big data concepts, methods, and analytics (2014)
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  • 2025Mastering Cultural Intelligence in the Era of CommTech and Predictive Communication Intelligence12 cited
  • 2023Der B2B-MarTech 10.000 zwischen Aggregation und Atomisierung6 cited
  • 2023Das B2B Marketing Öko-System – Eine Reise durch die bunte Welt der B2B Begriffe6 cited
  • 2025Communication Conversion Optimization (CCO): Leveraging CommTech for Performance Excellence5 cited

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