Articlediamond2022

Self-expressiveness and hedonic brand affect brand love through brand jealousy

20 citations0/0 files storedFuture Business Journal

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

Abstract

Abstract This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love of female fashion clothing brands. Conceptualized research framework is empirically tested through utilization of Smart PLS. Data are collected through questionnaire survey from 313 female consumers of fashion clothing brand with convenience sampling. It is empirically proven that self-expressiveness and hedonic brand aspect are positively related with brand love and indirectly associated with brand jealousy for female fashion clothing brands. Brand love in association with brand jealousy enhances knowledge in the context of female fashion clothing brands.

Citations in this library

Stored only when both papers are in the corpus — 20 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1993Research methods for business: A skill building approach 1988Possessions and the Extended Self 2011An assessment of the use of partial least squares structural equation modeling in marketing research 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 2019Assessing measurement model quality in PLS-SEM using confirmatory composite analysis

Cited by

2023Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands

Imported from OpenAlex (CC0) — nothing here is generated.