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Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice · Study

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ArticleToo many cooks spoil the broth? Number of promotional gifts and impact on consumer choice

Aruna Divya Tatavarthy2022

Article2022

Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice

Aruna Divya Tatavarthy · Arvind Sahay

19 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 19 citations exist upstream.

References

2013Poverty Impedes Cognitive Function 2000When choice is demotivating: Can one desire too much of a good thing?2000A Benefit Congruency Framework of Sales Promotion Effectiveness 2014Choice overload: A conceptual review and meta‐analysis 2015Scarcity Frames Value 1998Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction 1995Reasons for Substantial Delay in Consumer Decision Making 2018The effects of scarcity on consumer decision journeys

Cited by

2023WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions

Details

Year2022

Typearticle

Published2022-08-04

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations19

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.jretconser.2022.103083

openalex_workW4289766348

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