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A New 360° Framework to Predict Customer Lifetime Value for Multi-Category E-Commerce Companies Using a Multi-Output Deep Neural Network and Explainable Artificial Intelligence
16 references·1 citing·44 second hop
A New 360° Framework to Predict Customer Lifetime Value for Multi-Category E-Commerce Companies Using a Multi-Output Deep Neural Network and Explainable Artificial Intelligence (2022)A New 360° Framework to Predict Customer …Creating Enduring Customer Value (2016)Creating Enduring Customer Va…Predicting Customer Value Using Clumpiness: From RFM to RFMC (2014)Predicting Customer Value Usi…A data-driven approach to predict the success of bank telemarketing (2014)A data-driven approach to pre…Measuring consumer perceptions of online shopping convenience (2013)Measuring consumer perception…Customer-Base Analysis in a Discrete-Time Noncontractual Setting (2010)Customer-Base Analysis in a D…Modeling CLV: A test of competing models in the insurance industry (2007)Modeling CLV: A test of compe…Customer Lifetime Value Measurement (2007)Customer Lifetime Value Measu…Linking Brand Equity to Customer Equity (2006)Linking Brand Equity to Custo…RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…Can we predict customer lifetime value? (2005)Can we predict customer lifet…“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model (2005)“Counting Your Customers” the…Customer lifetime value approaches and best practice applications (2004)Customer lifetime value appro…Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort? (1988)Generalizing the NBD Model fo…Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Counting Your Customers: Who-…Contributions to the Theory of Games (AM-28), Volume II (1953)Contributions to the Theory o…The impact of online purchase behaviour on customer lifetime value (2024)The impact of online purchase…Customer lifetime value: Marketing models and applications (1998)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)Analytics for Customer Engagement (2010)Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment (2015)Customer lifetime valuation to support marketing decision making (1997)Marketing management: analysis. planning. implementation and control (2000)Customer lifetime value research in marketing: A review and future directions (2002)Future research directions in tourism marketing (2010)Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector (2018)Examination of the Criticality of Customer Segmentation Using Unsupervised Learning Methods (2024)The effects of trust and interdependence on relationship commitment: A trans-Atlantic study (1996)A Communication-Based Marketing Model for Managing Relationships (1998)The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition (2007)Probability Models for Customer-Base Analysis (2009)Can we get from liking to buying? 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References

  • 2014A data-driven approach to predict the success of bank telemarketing875 cited
  • 2016Creating Enduring Customer Value827 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 2013Measuring consumer perceptions of online shopping convenience551 cited
  • 2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model454 cited
  • 2006Linking Brand Equity to Customer Equity386 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
  • 1953Contributions to the Theory of Games (AM-28), Volume II265 cited
  • 2005Can we predict customer lifetime value?248 cited
  • 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited
  • 2004Customer lifetime value approaches and best practice applications192 cited
  • 2007Customer Lifetime Value Measurement187 cited
  • 2010Customer-Base Analysis in a Discrete-Time Noncontractual Setting157 cited
  • 2014Predicting Customer Value Using Clumpiness: From RFM to RFMC146 cited

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  • 2007Modeling CLV: A test of competing models in the insurance industry142 cited
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    • 2024The impact of online purchase behaviour on customer lifetime value14 cited