Visitor behaviour at The Evolution of Wales exhibition. National Museum and Gallery, Cardiff, Wales

Abstract

The Evolution of Wales is a permanent geological exhibition at the National Museum and Gallery in Cardiff. Opened in 1993, it makes extensive use of video, lighting and sound technology, and a wide range of specimens to show the geological and biological processes that led to the formation of Wales. In the summer of 1995, a detailed study of how visitors behave within the exhibition, and their attitudes towards it, was carried out. The survey aimed more to provide an insight into human nature in geology galleries than to be an evaluation of the exhibition. Both quantitative and qualitative methods were used, including direct observation (behavioural mapping), interviews and visitor comment cards. Using the attracting and holding powers of each display unit, a behavioural map of the gallery has been produced. Based on the survey's findings, suggestions of what factors produce displays that both attract and hold visitor attention are presented.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 3 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.