Reviewhybrid2022

GENERAL CHARACTERISTICS OF THE WINE CONSUMER – A SYSTEMATIC REVIEW

Murilo Campos Rocha Lima · Josefa Edileide Santos Ramos · Marcelo da Costa Borba · Jean Philippe Palma Révillion

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Wine Industry and Tourism Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

This systematic review contributes to a better understanding of the behavior of wine consumers and their typical characteristics for each segment, or sub-segment, of wine.What emerges from the literature selected by the systematic review is that wine consumers' preferences differ greatly from country to country and that specific sociodemographic characteristics, if well known by wine producers, can act as anticipators of certain consumer behaviors for decision making.wine buying decisions.Among them, it was noted that product involvement plays a crucial role in the wine drinker's decision, reinforced by the familiarity and knowledge that the consumer has about wines.

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1990International Journal of Contemporary Hospitality Management 2020Revising entrepreneurial action in response to exogenous shocks: Considering the COVID-19 pandemic 2021A vitivinicultura brasileira e suas dificuldades com a concorrência dos vinhos estrangeiros

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