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Tea farmers’ intention to participate in Livestream sales in Vietnam: The combination of the Technology Acceptance Model (TAM) and barrier factors

16 references·8 citing·45 second hopsampled

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It15,698 cited
2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model6,658 cited
2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
2003Determinants of user acceptance of Internet banking: an empirical study1,361 cited
2021The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective531 cited
2020The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective405 cited
2013Determinants of player acceptance of mobile social network games: An application of extended technology acceptance model274 cited
2021The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic269 cited
2011Modeling the acceptance of clinical information systems among hospital medical staff: An extended TAM model242 cited
2017Determinants of live streamers’ continuance broadcasting intentions on Twitch: A self-determination theory perspective220 cited
1999Impact of information quality and decision-maker quality on decision quality: a theoretical model and simulation analysis220 cited

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2022

Elderly's intention to use technologies: A systematic literature review

161 cited

2021Application of Learning Management System (LMS) during the COVID-19 Pandemic: A Sustainable Acceptance Model of the Expansion Technology Approach159 cited

2021Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter?134 cited

2021Optimal channel and logistics service selection strategies in the e-commerce context78 cited

Cited by

2025An extension of Trust and TAM model with TPB in the adoption of digital payment: An empirical study in Vietnam23 cited
2025A Study on the Factors Influencing Chinese Costume Consumers Utilizing Live Streaming Platforms to Purchase Products: A Case Study of Douyin12 cited
2025An extension of Trust and TAM model with TPB in the adoption of digital payment: An empirical study in Vietnam10 cited
2025Understanding streamers’ intention to live stream in the context of rural live streaming commerce: a mixed-methods study8 cited
2024Does social media foster students’ entrepreneurial intentions?8 cited
2024Examining Farmers’ Usage Behavior on Agricultural E-Markets: Integrating UTUAT2 and Swift Guanxi Factors7 cited
2023Analysis of Factors Affecting User Inclination to use Virtual Education Exhibitions in the Post Pandemic Covid-19 Era: Case Study in Indonesia7 cited
2026Pathways to Rural E-Commerce: A Systematic Review of Drivers, Barriers, and Policy Implications0 cited