Investisseurs et entreprises vitivinicoles : vers une nouvelle gouvernance sur le marché mondial du vin ?

Alfredo Manuel Coelho · Conseil Général de l'Hérault

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Wine Industry and Tourism International Business and FDI Global trade, sustainability, and social impact

Abstract

This work summarizes the currents challenges faced by firms in the world wine industries. Initially, we discuss both concentration and financialisation issues. We then introduce the main issues influencing the competitiveness of firms, i.e. production facilities, corporate brands, and distribution networks. Finally, we discuss the impact of concentration of firms across the wine chain, i.e. upstream (suppliers) and downstream (distributors, wholesalers). Our conclusion briefly points out the emerging of new business models in the industry.

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