Abstract Entrepreneurial behaviour is increasingly recognized as being heterogeneous. One notable source of heterogeneity is variations in the level and nature of entrepreneurs' experience. This has led to the distinction between experienced (‘habitual’) entrepreneurs and first-time (‘novice’) entrepreneurs. A number of high profile entrepreneurs have successfully owned several businesses. These individuals are known as habitual entrepreneurs, to reflect their ownership in more than one business, either sequentially (i.e. serial entrepreneurs) or concurrently (i.e. portfolio entrepreneurs). Although habitual entrepreneurs are widespread and have received media attention, there has been limited conceptual and theoretical understanding of this group. This article seeks to address this void by utilizing human capital theory to provide a framework for studying habitual entrepreneurs.
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