Communication competencies, culture and SDGs: effective processes to cross-cultural communication
Abstract
Abstract Globalization has made it necessary for people from different cultures and nations to interact and work together. Effective cross-cultural communication seeks to change how messages are packaged and sent to people from diverse cultural backgrounds. Cross-cultural communication competencies make it crucial to appreciate and respect noticeable cultural differences between senders and receivers of information, especially in line with the United Nations’ (UN) recognition of culture as an agent of sustainable development. Miscommunication and misunderstanding can result from poorly encrypted messages that the receiver may not correctly interpret. A culture-literate communicator can reduce miscommunication arising from a low appreciation of cultural differences so that a clement communication environment is created and sustained. This paper looks at the United Nations’ recognition of culture and how cultural differences shape interpersonal communication. It then proposes strategies to enhance cross-cultural communication at every communication step. It advocates that for the senders and receivers of messages to improve communication efficiency, they must be culture and media literates.
Cite this
Stella Amara Aririguzoh (2022). Communication competencies, culture and SDGs: effective processes to cross-cultural communication. Humanities and Social Sciences Communications. https://doi.org/10.1057/s41599-022-01109-4
@article{amara2022communication,
title = {Communication competencies, culture and SDGs: effective processes to cross-cultural communication},
author = {Aririguzoh, Stella Amara},
year = {2022},
journal = {Humanities and Social Sciences Communications},
doi = {10.1057/s41599-022-01109-4}
}Citations in this library
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