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Demystifying factors fueling university brand evangelism in the higher education sector in Tanzania: A social identity perspective
16 references·0 citing·50 second hop
Demystifying factors fueling university brand evangelism in the higher education sector in Tanzania: A social identity perspective (2022)Demystifying factors fueling university b…Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion (2017)Discriminant Validity Assessm…Common Beliefs and Reality About PLS (2014)Common Beliefs and Reality Ab…The influence of brand trust and brand identification on brand evangelism (2013)The influence of brand trust …Making sense of Cronbach's alpha (2011)Making sense of Cronbach's al…Sense of Belonging as a Predictor of Intentions to Persist Among African American and White First-Year College Students (2007)Sense of Belonging as a Predi…Antecedents and purchase consequences of customer participation in small group brand communities (2006)Antecedents and purchase cons…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Building Brand Community (2002)Building Brand CommunityBrand Community (2001)Brand CommunityIdentity Theory and Social Identity Theory (2000)Identity Theory and Social Id…Social Identifications: A Social Psychology of Intergroup Relations and Group Processes. (1990)Social Identifications: A Soc…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Intergroup behaviour, self‐stereotyping and the salience of social categories (1987)Intergroup behaviour, self‐st…Psychology of intergroup relations (1986)Psychology of intergroup rela…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Social identity and intergroup behaviour (1974)Social identity and intergrou…Rediscovering the Social Group: A Self-Categorization Theory. (1989)Identity Processes and Social Stress (1991)The Social Self: On Being the Same and Different at the Same Time (1991)An Organizing Framework for Collective Identity: Articulation and Significance of Multidimensionality. (2004)Social Identity, Self-Categorization, and the Communication of Group Norms (2006)Social Identity Theory (2016)A Theory of Social Comparison Processes (1954)Social categorization and intergroup behaviour (1971)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)Social identity theory: past achievements, current problems and future challenges (2000)Psychological Perspectives on Legitimacy and Legitimation (2005)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. 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(1993)Enhancing Student Engagement Using the Flipped Classroom (2014)Principles and methods of validity and reliability testing of questionnaires used in social and health science researches (2015)Development and initial validation of the COVID Stress Scales (2020)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)lavaan : An R Package for Structural Equation Modeling (2012)Testing measurement invariance of composites using partial least squares (2016)An updated and expanded assessment of PLS-SEM in information systems research (2017)Partial Least Squares Structural Equation Modeling (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2011Making sense of Cronbach's alpha15,098 cited
  • 1986Psychology of intergroup relations10,626 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
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  • 2014Common Beliefs and Reality About PLS3,328 cited
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  • 1990Social Identifications: A Social Psychology of Intergroup Relations and Group Processes.2,339 cited
  • 2017Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion1,473 cited
  • 2006Antecedents and purchase consequences of customer participation in small group brand communities1,327 cited
  • 2007Sense of Belonging as a Predictor of Intentions to Persist Among African American and White First-Year College Students952 cited
  • 1987Intergroup behaviour, self‐stereotyping and the salience of social categories

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  • 2013The influence of brand trust and brand identification on brand evangelism401 cited
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