Le top 40 mondial des groupes viticoles

Jean‐Louis Rastoin · Alfredo Manuel Coelho

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Wine Industry and Tourism Global Trade and Competitiveness Globalization, Economics, and Policies

Abstract

Les auteurs présentent le classement des quarante plus grandes firmes vitivinicoles mondiales (janvier 2005) et discutent les tendances actuelles du marché vitivinicole (taille critique, restructurations, financiarisation, marketing).

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