Pengaruh Kualitas Produk, Desain Produk, Green Product Dan Brand Image Terhadap Keputusan Pembelian Pada Kerajinan Gerabah Kasongan:

Abstract

This study aims to determine the effect of Product Quality, Product Design, Green Product, Brand Image, and Purchase Decision variables. The results of the research on the t test indicate that the Product Quality variable (X1) has no significant effect on purchasing decisions with a significance value of 0.432 > 0.05 and a t count value 1.98498 < t table 4.020; Product Design variable (X2) has no significant effect on purchasing decisions with a significance value of 0.931 > 0.05 and a t-count value of 1.98498 < t table 4.020; Green Product variable (X3) has no significant effect on purchasing decisions with a significance value of 0.270 > 0.05 and a t-count value of 1.98498 < t table 4.020; Brand Image variable (X4) has no significant effect on purchasing decisions with a significance value of 0.451 > 0.05 and a t-count value of 1.98498 < t table 4.020. Based on the results of the F test, the variables of product quality, product design, Green Products and Brand Image simultaneously do not have a positive effect on the purchasing decision variables, because the significance value is 0.681 > 0.05. Keywords : Product Quality, Product Design, Green Product, Brand Image, Purchase Decision

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