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A Critical Insight into the Impact of Technology in Transformation of Tourist Business into Smart Tourism

Shagun Tyagi · Namrata Mehrwal · Neha Rastogi · Sanyukta Chibber · Minakshi Memoria · Rajiv Kumar +1 more

13 citations0/0 files storedInternational Conference on Machine Learning, Big Data, Cloud and Parallel Computing (COM-IT-CON)

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Digital Innovation in Industries Diverse Aspects of Tourism Research AI in Service Interactions

Abstract

Due to digital technologies, tourism organizations are discovering new ways to create new business models. Artificial intelligence (AI) is used by tourism businesses to save money on operations and maintenance. Tourist pleasure can be increased by adapting a variety of activities and experiences to the preferences of individual visitors. The use of big data allows tourism professionals to obtain a better understanding of their customers., and the more they know, the better experience they can deliver. Many sectors are being rewritten by artificial intelligence (AI), which is changing the way we think about things. Businesses can innovate and outperform their competition by modifying their consumer value proposition and operating strategy.

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References

2008Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research 2012Digital transformation: opportunities to create new business models 2018Big data in tourism research: A literature review 2013Smart Tourism Destinations 2017From the traditional understanding of tourism destination to the smart tourism destination 2018Towards a conceptualisation of smart tourists and their role within the smart destination scenario 2015Constructivist Research in Smart Tourism 2020Systematic Review of Smart Tourism Research

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2024Marketing Applications of Emerging Technologies and Business Performance of Tourism SMEs

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