Correlation Between Fear Of Missing Out (FoMO) Phenomenon And Consumptive Behaviour In Millennials

Melinda Stefani Yaputri · Dindin Dimyati · Haris Herdiansyah

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Consumer Behavior and Marketing Influence Impact of Technology on Adolescents Consumer Retail Behavior Studies

Abstract

Consumptive behaviour has changed as a frequent and normal act to be done as a result of globalization. Several previous research/studies have revealed that such consumption tendencies are influenced not just by brand quality and price, but also by psychological factors such as peer pressure. Due to the lack of communication barriers, an individual's tendency to follow others emerges as motivation. The goal of this research is to see if there is a correlation between the Fear of Missing Out (FoMO) phenomenon and consumer behaviour. This study employed a quantitative method with an explanatory research approach. The data was collected using online questionnaires sent to 125 millennials aged 20 to 38 years old, using a convenience sampling technique. With a Pearson correlation value of 0,970, this study found a positive and strong relationship between FoMO and Consumptive Behaviour.

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References

2001Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research 2004Research Methodology: Methods and Techniques 2013Motivational, emotional, and behavioral correlates of fear of missing out 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands 2016“I don’t want to miss a thing”: Adolescents’ fear of missing out and its relationship to adolescents’ social needs, Facebook use, and Facebook related stress 2017Problematic smartphone use and relations with negative affect, fear of missing out, and fear of negative and positive evaluation 1958Attitudes established by classical conditioning.2012Research Methods in Education

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2024Fear-of-Missing-Out (FOMO) behavior and post-purchase experiences of senior high school students in Divine Word College of San Jose

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