Study of E-Commerce and Impact of Machine Learning in E-Commerce

Abstract

Technological advancement is evident especially after the internet has come into the market; it has revolutionized the way we do business. Electronic commerce has been largely benefitted by the technology. The chapter commenced with the introduction to commerce, a brief comparison between the business and commerce. Later the chapter will shed light on electronic commerce, its types, advantages, and drawbacks of e-commerce, followed by a few revenue-generation models. In this chapter, the authors will discuss the technological impact on e-commerce in supply chain management, value chain, customer relationship management, and many such propositions. The authors will also explore machine learning and the role of artificial intelligence in e-commerce. Later a few use cases/some live cases will be discussed at length for better clarity.

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