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Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research
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References

  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 1983In defense of external invalidity.1,235 cited
  • 2001The Discourse of Advertising1,129 cited
  • 2013Attention and choice: A review on eye movements in decision making946 cited
  • 2015Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis574 cited
  • 2021The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications391 cited
  • 2018Using online opinion leaders to promote the hedonic and utilitarian value of products and services378 cited
  • 2017Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior349 cited
  • 2019Brand Communication in Social Media: A Research Agenda342 cited
  • 2011Fear Appeals and Persuasion: A Review and Update of the Extended Parallel Process Model333 cited
  • 2017The use of sampling methods in advertising research: a gap between theory and practice292 cited
  • 2002Anger, fear, uncertainty, and attitudes: a test of the cognitive-functional model266 cited
  • 2015The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services253 cited
  • 2019A Decade of Online Advertising Research: What We Learned and What We Need to Know

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237 cited
  • 2017Planning and Conducting Experimental Advertising Research and Questionnaire Design234 cited
  • 1994A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient226 cited
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