Articlebronze2022

Children and young people: opportunities and tensions for sustainability marketing

Pallavi Singh · Claudia Elisabeth Henninger · Caroline J. Oates · Nicki Newman · Panayiota Alevizou

14 citations0/0 files storedJournal of Marketing Management

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Environmental Sustainability in Business Corporate Social Responsibility and Sustainability Consumer Behavior and Market Dynamics

Abstract

At the 2019 Academy of Marketing Conference, held at Regent’s University London, four of the editors of this special section organised a session on the topic of children, young people, and marketin...

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2007Handbook of socialization theory and research 2001The myth of the ethical consumer – do ethics matter in purchase behaviour?2016Capturing consumer engagement: duality, dimensionality and measurement 2001Golden goose or wild goose? The hunt for the green consumer 2015Handbook of Research on Sustainable Consumption 2005Advertising to children on TV: content, impact, and regulation 2006Communication about consumption: a family process perspective on ‘green’ consumer practices 2007Family purchase decision making: exploring child influence behaviour

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