Bank Customer Green Banking Technology Adoption

Abstract

Sustainability has become the global need for survival in all scopes due to financial development's side effects that have resulted in environmental destruction. The world leaders have proposed green banking (GB) to reduce carbon footprints from banking operations by promoting paperless financial services based on technology. However, the adoption of GB remains unsatisfactory in the UAE. The study attempts to investigate the determinants of consumers' adoption of GB technology. An exploratory sequential mixed-method approach is employed. The qualitative analysis identified six new challenges facing customers' intention adoption of GB technology: customer awareness, personal innovativeness, bank reputation, security and privacy, system quality, and government support. The preliminary qualitative findings are mostly confirmed by quantitative study whereby customer awareness, personal innovativeness, system quality, and bank reputation significantly impact customers' intention to adopt GB technology. The discussions and implications of these findings are further elaborated.

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