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Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain
16 references·2 citing·55 second hop
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References

  • 2017Psychological targeting as an effective approach to digital mass persuasion892 cited
  • 2017Online Behavioral Advertising: A Literature Review and Research Agenda606 cited
  • 2004Handbook of Political Communication Research463 cited
  • 2017Technology Firms Shape Political Communication: The Work of Microsoft, Facebook, Twitter, and Google With Campaigns During the 2016 U.S. Presidential Cycle398 cited
  • 2016The Breakdown of the Spanish Two-Party System: The Upsurge of Podemos and Ciudadanos in the 2015 General Election349 cited
  • 2009MyFaceTube Politics295 cited
  • 2002Campaign Advertising and Voter Turnout: New Evidence for a Stimulation Effect268 cited
  • 2018The Stealth Media? Groups and Targets behind Divisive Issue Campaigns on Facebook264 cited
  • 2016Prototype Politics245 cited
  • 2020Political Advertising Online and Offline232 cited
  • 2016Campaigning in the fourth age of political communication. A multi-method study on the use of Facebook by German and Austrian parties in the 2013 national election campaigns227 cited
  • 2019Coordinating a Multi-Platform Disinformation Campaign: Internet Research Agency Activity on Three U.S. Social Media Platforms, 2015 to 2017199 cited
  • 2004Inside the Black Box of Negative Campaign Effects: Three Reasons Why Negative Campaigns Mobilize191 cited
  • 1995Political marketing and communication

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171 cited
  • 2016What Drives Political Participation? Motivations and Mobilization in a Digital Age149 cited
  • 2002Image Ads and Issue Ads in U.S. Presidential Advertising: Using Videostyle to Explore Stylistic Differences in Televised Political Ads From 1952 to 2000129 cited
  • Cited by

    • 2023TikTok and active audiences in processes for political and structural change. An exploratory study based on the Scottish referendum16 cited
    • 2023Political advertisement on Facebook and Instagram in the run up to 2022 Italian general election14 cited