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Analisis Mediasi Brand Awareness dan Brand Trust dalam Hubungan Emotional Marketing dengan Purchase Intention
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Analisis Mediasi Brand Awareness dan Brand Trust dalam Hubungan Emotional Marketing dengan Purchase Intention (2022)Analisis Mediasi Brand Awareness dan Bran…Responsive and proactive market orientation in relation to SMEs’ export venture performance: The mediating role of marketing capabilities (2021)Responsive and proactive mark…Digital strategy implementation: The role of individual entrepreneurial orientation and relational capital (2021)Digital strategy implementati…Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention (2020)Would you like to shop via mo…Social costs of tourism during the COVID-19 pandemic (2020)Social costs of tourism durin…Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency (2020)Impact of product characteris…How to reconsider risk management in SMEs? An Advanced, Reasoned and Organised Literature Review (2020)How to reconsider risk manage…Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals (2019)Utilitarian or hedonic: Event…The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention (2019)The role of involvement: Inve…Trust transfer in social media brand communities: The role of consumer engagement (2018)Trust transfer in social medi…Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective (2018)Timely or considered? Brand t…Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops (2018)Effect of image, satisfaction…A Consumer-based Taxonomy of Digital Customer Engagement Practices (2018)A Consumer-based Taxonomy of …Social Collaboration in Intranets (2016)Social Collaboration in Intra…Exploring the influence of social media on employee work performance (2016)Exploring the influence of so…The Business Model Paradox: A Systematic Review and Exploration of Antecedents (2014)The Business Model Paradox: A…Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands (2013)Exploring Consumer Purchase B…Qualitative Data Analysis: An Expanded Sourcebook (1994)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Mind, Self, and Society (2015)Paradox Research in Management Science: Looking Back to Move Forward (2016)A Critical Assessment of Business Model Research (2017)The digital transformation of business models in the creative industries: A holistic framework and emerging trends (2018)Structural equation modeling in practice: A review and recommended two-step approach. 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Revisiting consumer behaviour in omnichannel retailing (2020)Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention (2020)The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value (2021)Tourist roles, perceived risk and international tourism (2003)Willingness To Pay and Willingness To Accept: How Much Can They Differ? 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  • 2020Social costs of tourism during the COVID-19 pandemic590 cited
  • 2018Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops397 cited
  • 2020Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention350 cited
  • 2016Exploring the influence of social media on employee work performance317 cited
  • 2019The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention288 cited
  • 2018Trust transfer in social media brand communities: The role of consumer engagement248 cited
  • 2020Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency240 cited
  • 2021Digital strategy implementation: The role of individual entrepreneurial orientation and relational capital215 cited
  • 2014The Business Model Paradox: A Systematic Review and Exploration of Antecedents205 cited
  • 2018A Consumer-based Taxonomy of Digital Customer Engagement Practices201 cited
  • 2018Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective155 cited
  • 2021Responsive and proactive market orientation in relation to SMEs’ export venture performance: The mediating role of marketing capabilities86 cited
  • 2020How to reconsider risk management in SMEs? An Advanced, Reasoned and Organised Literature Review

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72 cited
  • 2016Social Collaboration in Intranets47 cited
  • 2019Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals33 cited
  • 2013Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands28 cited
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