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The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants
16 references·14 citing·48 second hopsampled
The Effect of Green Self-Identity on Perceived Image, Warm Glow and Willingness to Purchase: A New Generation’s Perspective towards Eco-Friendly Restaurants (2022)The Effect of Green Self-Identity on Perc…Exploring ethical consumption of generation Z: theory of planned behaviour (2022)Exploring ethical consumption…“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior (2022)“Why Do We Buy Green Products…U.S. Sustainable Food Market Generation Z Consumer Segments (2019)U.S. Sustainable Food Market …Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value (2019)Marketing a new generation of…Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials (2018)Green image and consumers’ wo…Young consumers’ green purchase behaviour in an emerging market (2017)Young consumers’ green purcha…Customer responses to environmentally certified hotels: the moderating effect of environmental consciousness on the formation of behavioral intentions (2017)Customer responses to environ…The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty (2016)The role of benefits and tran…Common methods variance detection in business research (2015)Common methods variance detec…The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting (2014)The impact of eco-friendly pr…Effects of restaurant green practices on brand equity formation: Do green practices really matter? (2012)Effects of restaurant green p…Generation Y consumers’ selection attributes and behavioral intentions concerning green restaurants (2011)Generation Y consumers’ selec…Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions (2010)Understanding how consumers v…The Dynamics of Green Restaurant Patronage (2010)The Dynamics of Green Restaur…An economic model of moral motivation (2002)An economic model of moral mo…Power analysis and determination of sample size for covariance structure modeling. (1996)Power analysis and determinat…Exploring Digital Social Norms Nudges in E-Grocery: Typical Consumer Testimonials with a Warm Glow (2025)Exploring Digital Social Norm…Emerging sustainability themes in the hospitality sector: A bibliometric analysis (2025)Emerging sustainability theme…Eco-consciousness in tourism: A psychological perspective on green marketing and consumer behavior (2025)Eco-consciousness in tourism:…A green pathway to luxury tourists’ subjective well-being: applying eudaimonic identity and signalling theories (2025)A green pathway to luxury tou…The role of green influencers on users' green consumption intention: an empirical study from China and Pakistan (2024)The role of green influencers…The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop (2024)The Impact of Eco-Friendly Pr…Mindful consumption: cultivating sustainable consumption behavior for food and clothing through mindfulness among Generation Z (2024)Mindful consumption: cultivat…How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value (2024)How does green consumers' sel…Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers (2024)Environmental messaging, corp…Toward Regenerative Hospitality Business Models: The Case of “Hortel” (2023)Toward Regenerative Hospitali…The Power of Personal Norms and Green Message Framing Persuade Consumers’ Willingness to Pay Premium Prices at Eco-friendly Restaurants (2023)The Power of Personal Norms a…The impact of anchor characteristics on consumers’ willingness to pay a premium for food—an empirical study (2023)The impact of anchor characte…Keen to advocate green: How green attributes drive product recommendations (2023)Keen to advocate green: How g…Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more (2023)Impact of green brand authent…Significance tests and goodness of fit in the analysis of covariance structures. 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(1988)The theory of planned behavior (1991)Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior (2010)Hotel customers’ environmentally responsible behavioral intention: Impact of key constructs on decision in green consumerism (2014)Consumer behavior and environmental sustainability in tourism and hospitality: a review of theories, concepts, and latest research (2021)Targeting consumers who are willing to pay more for environmentally friendly products (2001)Application of the extended VBN theory to understand consumers’ decisions about green hotels (2015)Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention (2018)Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)Self-Reports in Organizational Research: Problems and Prospects (1986)Accounting for common method variance in cross-sectional research designs. (2001)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research (2017)Understanding and managing the threat of common method bias: Detection, prevention and control (2021)Common Method Bias: It's Bad, It's Complex, It's Widespread, and It's Not Easy to Fix (2023)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter? (2019)Why should hotels go green? Insights from guests experience in green hotels (2019)Green purchase intention: Effects of electronic service quality and customer green psychology (2020)The Circular Economy – A new sustainability paradigm? (2016)Towards a circular economy: An emerging economies context (2020)Effect of eco-innovation on green supply chain management, circular economy capability, and performance of small and medium enterprises (2021)Innovation and the circular economy: A systematic literature review (2021)Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving (1990)Economics and Identity* (2000)Motivation Crowding Theory (2001)Do Ethics Matter? 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References

  • 1996Power analysis and determination of sample size for covariance structure modeling.10,386 cited
  • 2015Common methods variance detection in business research3,335 cited
  • 2010Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions828 cited
  • 2002An economic model of moral motivation609 cited
  • 2010The Dynamics of Green Restaurant Patronage435 cited
  • 2018Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials371 cited
  • 2011Generation Y consumers’ selection attributes and behavioral intentions concerning green restaurants333 cited
  • 2019Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value321 cited
  • 2022Exploring ethical consumption of generation Z: theory of planned behaviour319 cited
  • 2012Effects of restaurant green practices on brand equity formation: Do green practices really matter?303 cited
  • 2016The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty300 cited
  • 2019U.S. Sustainable Food Market Generation Z Consumer Segments267 cited
  • 2014The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting258 cited

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2022
“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior
253 cited
  • 2017Customer responses to environmentally certified hotels: the moderating effect of environmental consciousness on the formation of behavioral intentions229 cited
  • 2017Young consumers’ green purchase behaviour in an emerging market206 cited
  • Cited by

    • 2023Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more30 cited
    • 2025Emerging sustainability themes in the hospitality sector: A bibliometric analysis26 cited
    • 2024The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop25 cited
    • 2024How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value23 cited
    • 2024Mindful consumption: cultivating sustainable consumption behavior for food and clothing through mindfulness among Generation Z19 cited
    • 2023The Power of Personal Norms and Green Message Framing Persuade Consumers’ Willingness to Pay Premium Prices at Eco-friendly Restaurants18 cited
    • 2023Toward Regenerative Hospitality Business Models: The Case of “Hortel”16 cited
    • 2025Eco-consciousness in tourism: A psychological perspective on green marketing and consumer behavior15 cited
    • 2023Keen to advocate green: How green attributes drive product recommendations14 cited
    • 2024The role of green influencers on users' green consumption intention: an empirical study from China and Pakistan13 cited
    • 2023The impact of anchor characteristics on consumers’ willingness to pay a premium for food—an empirical study10 cited
    • 2024Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers9 cited
    • 2025A green pathway to luxury tourists’ subjective well-being: applying eudaimonic identity and signalling theories8 cited
    • 2025Exploring Digital Social Norms Nudges in E-Grocery: Typical Consumer Testimonials with a Warm Glow1 cited