Workforce management in the post‐pandemic era: Evidence from multinational companies using grounded theory

Abstract

Abstract The COVID‐19 outbreak has significantly altered the conditions of the workforce in operation on an unprecedented scale with companies being pressured to operate digitally and remotely under volatile and unpredictable circumstances. This qualitative study aims to ascertain the (i) key determinants derived from workforce management post‐COVID and (ii) the organizational potentialities and barriers among Malaysian multinational corporations (MNCs) for a holistic understanding of the local workforce post‐pandemic. Four themes (business disruption and operational changes, technology, work from home or WFH, and organizational support) were highlighted using thematic analysis. The current research has offered pivotal insights into and recommendations on operations management opportunities and future study avenues.

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