Factors affecting teachers’ social media use during covid-19

Yasir Riady · Turkey Mesfer Alqahtany · Akhmad Habibi · Sofyan Sofyan · Nour Awni Albelbisi

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Technology Adoption and User Behaviour Education during COVID-19 pandemic Educational Innovations and Technology

Abstract

This study aims to provide an empirical report to understand the key predictors of Teachers’ Social Media Use during Corona Virus Disease 2019 (TSMU Covid-19). A survey instrument adapted from the Unified Theory of Acceptance and Use of Technology (UTAUT) was established and validated. The instrument consisted of two sections. Section one collected demographic data, and section 2 gained data regarding performance expectancy, effort expectancy, social influence, facilitating conditions, behavioral intention, and TSMU Covid-19. The main data were collected from 1249 teachers from 3 Indonesian provinces. The data were computed through measurement and structural model supported by Multi-Group Analysis (MGA) in PLS-SEM. The findings informed that facilitating condition emerges as the strongest predictor of teachers’ behavioral intention to use social media during Covid-19 distance education. TSMU Covid-19 was significantly predicted by behavioral intention. The findings also revealed that demographic information significantly moderates the hypothesized paths.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003User Acceptance of Information Technology: Toward A Unified View1 2014Partial least squares structural equation modeling (PLS-SEM)2020Education and the COVID-19 pandemic 1971Statistical Analysis of Sets of Congeneric Tests 2015Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators 2012Predicting user acceptance of collaborative technologies: An extension of the technology acceptance model for e-learning 2020From Offline to Online: Challenges and Opportunities for Entrepreneurship Education Following the COVID-19 Pandemic

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