Review2022

A popularization of curation service for dermatological condition in Republic of Korea

7 citations0/0 files storedJournal of Cosmetic Dermatology

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Consumer Perception and Purchasing Behavior Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

BACKGROUND: Consumer and advanced consumption culture in modern society is an era that focuses on individual personality and value, and "my own customized products", or customized marketing strategies, are actively being developed throughout the industry. Recently, IT technologies that can support personalized services such as artificial intelligence, ubiquitous systems, and marketing automation have been recognized for their potential, directly or indirectly affecting distribution industries affected by personal consumption culture. Accordingly, customized products or services, i.e., customization, are attracting attention as an effective methodology to cope with such market changes. OBJECTIVES: Among the necessities used by modern women, cosmetics account for an endless interest in beauty and maintaining physical and mental health, and as the cosmetics market expands, it is considered that the cosmetics industry needs a clearer and in-depth study on the cosmetics submarket to satisfy consumers' diverse needs. METHODS: This review paper is a literature review, and a narrative review approach has been used for this study. A total of 300 to 400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, ResearchGate, LitCovid, DBPia, and RISS, of which a total of 42 papers were selected in the final stage based on 2013 to 2022 using PRISMA flow diagram. RESULTS: This study suggested to indicate the changes in the cosmetics market due to the emergence of cosmetics curation services after the coronavirus disease-19 pandemic, advanced changes in consumer purchase patterns following the 4th Industrial Revolution, and significant future prospects of cosmetics curation services. CONCLUSION: As the beauty and cosmetology industry is expected to develop in the future, it will grow as a centerpiece of the beauty industry and symbolizes nationalized cultural pride. Therefore, this review article will be continuing to promote customization as a premium beauty service for dermatological condition in Republic of Korea through corporate analysis.

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2021Recognition and the development potential of mobile shopping of customized cosmetic on untact coronavirus disease 2019 period: Focused on 40's to 60's women in Seoul, Republic of Korea 2021A Study on Changes in Women's Makeup Interest and Use Patterns Before and After the Outbreak of COVID-19 2020A Study on Reliability and Purchase Behavior of Customized Cosmetic -Focus on 20 to 50 Aged Female Living in Gwangju-2021Impact of Consumer Environmental Concern in the Post-corona Era on Purchase Intention of Environmentally Friendly Cosmetics with Awareness of Sustainability Management Activities from Cosmetics Companies as a Medium 2020The Effects of Perceived Values of Customized Cosmetics on Reliability and Repurchase Intention

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2023Empowering Consumers: The Evolving Paradigm of Customization in Personal Care Products

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