SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
THE INFLUENCE OF ADVERTISING, DIRECT MARKETING AND EVENT EXPERIENCE ON BRAND AWARENESS AND THEIR IMPACT ON PURCHASE DECISION
10 references·0 citing·33 second hop
THE INFLUENCE OF ADVERTISING, DIRECT MARKETING AND EVENT EXPERIENCE ON BRAND AWARENESS AND THEIR IMPACT ON PURCHASE DECISION (2022)THE INFLUENCE OF ADVERTISING, DIRECT MARK…PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PADA PERUMAHAN GRIYA PUSPANDARI ASRI TANJUNGPINANG (2019)PENGARUH PERIKLANAN DAN PROMO…Pengaruh Iklan dan Endorser terhadap Brand Awareness Serta Dampaknya pada Keputusan Pembelian (2019)Pengaruh Iklan dan Endorser t…Instagram Stories versus Facebook Wall: an advertising effectiveness analysis (2019)Instagram Stories versus Face…Pengaruh Iklan dan Word Of Mouth terhadap Brand Awareness Traveloka (2016)Pengaruh Iklan dan Word Of Mo…PENGARUH DIRECT MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN THE CENTRUM BANDUNG (2016)PENGARUH DIRECT MARKETING TER…PENGARUH GREEN MARKETING TERHADAP MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survei Pada Konsumen Non-Member Tupperware Di Kota Malang) (2015)PENGARUH GREEN MARKETING TERH…ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP AUDIT JUDGEMENT (2015)ANALISIS FAKTOR-FAKTOR YANG B…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…PERANAN UKM DALAM PEREKONOMIAN INDONESIA (2009)PERANAN UKM DALAM PEREKONOMIA…Metode Penelitian Survei (2012)How Green Marketing Can Create a Sustainable Competitive Advantage for a Business (2013)Pengaruh Green Marketing Mix terhadap Keputusan Pembelian Konsumen Produk Tupperware di Samarinda (2017)Consumer Behavior: Building Marketing Strategy, -13/E. (2020)GREEN MARKETING MIX BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BIG TREE FARMS DI LOTUS FOOD SERVICES (2020)The Effect of Green Brand Image and Green Satisfaction on Green Brand Equity Mediated Green Trust Outpatient’s (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Social Media and Fake News in the 2016 Election (2017)Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT) (2020)Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021)Influencer Marketing on Tiktok: The Roles of Humor and Followers’ Hedonic Experience (2022)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Perilaku Konsumen (Teori Dan Penerapannya Dalam Pemasaran) (2011)HUBUNGAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PADA SHOPEE DAN TOKOPEDIA (2021)Pengaruh Brand Image, Viral Marketing dan Brand Awareness Terhadap Minat Beli Konsumen (2023)Pengaruh Kualitas Produk, Iklan dan Citra Merek terhadap Keputusan Pembelian Produk Tolak Angin Sidomuncul di Kota Semarang (2023)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)PENGARUH PELAKSANAAN E KATALOG DALAM PENGADAAN BARANG/JASA PEMERINTAH TERHADAP UMKM (2020)Peran Perempuan dalam Pengembangan Ekonomi Melalui Kegiatan UMKM di Kabupaten Bantul (2020)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Pengaruh Gender, Kompleksitas Tugas, Tekanan Ketaatan, Pengalaman Auditor Terhadap Audit Judgement (2015)The Influence of Marketing Mix and Word of Mouth Towards Brand Image and Usage of Online Bike Usage (2019)Pengaruh Iklan Billboard Gojek Versi #UninstallKhawatir Terhadap Brand Awareness (2020)Strategi Komunikasi Pemasaran Kae Thai Tea Dalam Meningkatkan Brand Awareness (2021)Penerapan Media Promosi Produk E-Marketplace Menggunakan Pendekatan AIDA Model dan 3D Objek (2021)Sustainability of Local Products: Interest to Buy, Product Quality and Promotion (2021)The Effect of Sales Promotion on Electronic Word of Mouth and Purchase Decision (Study on Bukalapak Users in Denpasar City) (2022)Pengaruh Direct Marketing Dan Digital Marketing, Terhadap Keputusan Pembelian (Studi Kasus Usaha Spare Part Pada Cikal Motor Bandar Lampung) (2022)
this work references cited by second hop

References

  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)19,111 cited
  • 2014A primer on partial least squares structural equation modeling (PLS-SEM)12,786 cited
  • 2019Instagram Stories versus Facebook Wall: an advertising effectiveness analysis166 cited
  • 2019Pengaruh Iklan dan Endorser terhadap Brand Awareness Serta Dampaknya pada Keputusan Pembelian72 cited
  • 2019PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PADA PERUMAHAN GRIYA PUSPANDARI ASRI TANJUNGPINANG46 cited
  • 2016Pengaruh Iklan dan Word Of Mouth terhadap Brand Awareness Traveloka41 cited
  • 2009PERANAN UKM DALAM PEREKONOMIAN INDONESIA30 cited
  • 2015PENGARUH GREEN MARKETING TERHADAP MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survei Pada Konsumen Non-Member Tupperware Di Kota Malang)23 cited
  • 2015ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP AUDIT JUDGEMENT19 cited
  • 2016PENGARUH DIRECT MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN THE CENTRUM BANDUNG16 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work