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This chapter adressses the problem of creative economy futures. It considers the limitations of a dominant policy, industry (and academic) paradigm wherein the future is utopianized and delimited by banal imaginaries that appear benign and inclusive, but are intrinsically hostile to contradiction and challenge. The problem of climate emergency and some already apparent and unfolding ecological disasters linked to creative economy activity is shown to be fatally absent from prevailing discourse; a call for a more radical and progressive 're-futuring' is therefore advanced.
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