Coping with natural disasters: Political leadership framing of the 2018 wildfires in Greece

Abstract

Abstract The present study examines the discourse of the then Greek Prime Minister, Alexis Tsipras, following the 2018 July wildfire disaster in the Eastern Attica suburbs including Mati to reveal the frames employed by the main protagonist utilizing existing framing models while also incorporating the notions of ethic of care and strategic ambiguity. The then government received extensive criticism by the media and political opponents in regard to the management and communication responses of the then Prime Minister. A content analysis was conducted to the statements made by the then Prime Minister. Findings indicate that Tsipras during the initial stages of the crisis acknowledged the extent of crisis while also emphasizing the successful crisis response efforts. Moreover, strategic ambiguity along with low levels of “caring” were important elements of Tsipras' narrative at the initial stage. As the public outrage and criticism intensified, Tsipras incorporated a more caring profile and presented the disaster as a “critical opportunity” by shifting the blame to previous governments and proposing policy changes.

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