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Gentefied , a bilingual television show about a Latinx extended family in Boyle Heights, East LA, premiered in February 2020 to much acclaim on the streaming behemoth Netflix ( Kirkland, 2020 ; Lloyd, 2020 ). Show creators Marvin Lemus and Linda Yvette Chávez and executive producer América Ferrera drew on their own complex experiences growing up Latinx in the United States when developing this program ( Cornish, 2020 ; Fernandez, 2020 ). Their portrayal of this community is that of a contact zone ( Pratt, 1991 ) where multiple cultures and communities commingle and compete, defined by asymmetrical power relations. The topic of gentrification is the backdrop of the first season, as seen in the ways that Mama Fina’s taquería (taco shop)—operated by Casimiro, the family patriarch—begins to cater to the tastes of White English speakers, while also responding to the arrival of more economically advantaged Latinx characters seeking to profit from changing trends and demographics. Hence ‘ gente ’ (people) + ‘gentrification’ = Gentefied . This chapter will explore characters’ multilingual language practices focused on the generational divide between Millennial cousins Ana, Erik, and Chris and older family members, including Ana’s mother Beatriz and the cousins’ grandfather Casimiro. The analysis of characters’ translanguaging practices ( García, 2009 )—including loan words, code-switching, and nonconverging bilingual discourse—provides a lens for examining bilingual speech in the portrayal of a Latinx community of practice ( Eckert & McConnell-Ginet, 1992 ).
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