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The Effect of Digital Marketing, Online Customer Reviews and Ratings on Consumer Buying Interest Through Shopee
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The Effect of Digital Marketing, Online Customer Reviews and Ratings on Consumer Buying Interest Through Shopee (2022)The Effect of Digital Marketing, Online C…Pengaruh Online Customer Reviews Dan Rating Terhadap Minat Pembelian Di Lazada (2021)Pengaruh Online Customer Revi…PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE TOKOPEDIA (2021)PENGARUH DIGITAL MARKETING TE…Analisis Pengaruh Online Customer Review dan Rating terhadap Minat Beli Produk Elektronik di Tokopedia (2021)Analisis Pengaruh Online Cust…MENINGKATKAN MINAT BELI PRODUK SHOPEE MELALUI CELEBRITY ENDORSER (2020)MENINGKATKAN MINAT BELI PRODU…What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM (2014)What makes online reviews hel…Importance of Online Product Reviews from a Consumer's Perspective (2013)Importance of Online Product …Memenangkan pasar dengan pemasaran efektif dan profitabel (2003)Memenangkan pasar dengan pema…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth (2015)Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse (2019)The effect of characteristics of source credibility on consumer behaviour: A meta-analysis (2019)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software (2012)An Integration of Sentiment Analysis and MCDM Approach for Smartphone Recommendation (2020)Pengaruh Online Consumer Review dan Rating terhadap Minat Beli Produk Kesehatan pada E-Marketplace Shopee Selama Masa Pandemi COVID-19 (2021)Analyzing Healthcare and Wellness Products’ Quality Embedded in Online Customer Reviews: Assessment with a Hybrid Fuzzy LMAW and Fermatean Fuzzy WASPAS Method (2023)Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit (2017)PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN (2017)Implementasi Digital Marketing dalam Membangun Brand Awareness (2018)Pengaruh Pemasaran Digital dan E-Commerce terhadap Performance Marketing dan Keberlanjutan Bisnis Pada Usaha Oleh-Oleh Khas Kota Solo (2023)Determinan proses keputusan pembelian online di kalangan konsumen Muslim pengguna Shopee: Kepercayaan sebagai variabel mediasi (2024)PENGARUH INFLUENCER MARKETING DAN PERSEPSI HARGA TERHADAP MINAT BELI SKINCARE PADA TIKTOK SHOP (2022)PENGARUH MEDIA SOSIAL, BRAND INFUENCER DAN KESADARAN MEREK TERHADAP MINAT BELI DI MARKETPLACE SHOPEE PADA SAAT PANDEMI COVID-19 (2022)Pengaruh Content Marketing, Sales Promotion, Personal Selling Dan Brand Image Terhadap Minat Beli Pada CV Laditri Karya (2023)Content Marketing, Brand Awareness, and Online Customer Review on Housewives’ Purchase Intention on Shopee (2022)Pengaruh Online Customer Riview dan Rating Terhadap Minat Pembelian Online Shopee (Studi Kasus Pada Santri Putri Pondok Pesantren Salafiyah Syafi'iyah Seblak Jombang) (2022)Tax avoidance and sustainability reporting: Alignment or greenwashing strategy? (2024)The Impact of Online Reviews and Ratings toward Shopee’s Customer Purchase Intention in Gianyar Regency (2022)The Effect of Rating, Online Consumer Review and Sales Promotion on Purchase Intention on the Gofood Application (2023)PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (2017)Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening (2020)Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang (2020)
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References

  • 2014What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM978 cited
  • 2003Memenangkan pasar dengan pemasaran efektif dan profitabel205 cited
  • 2013Importance of Online Product Reviews from a Consumer's Perspective202 cited
  • 2020MENINGKATKAN MINAT BELI PRODUK SHOPEE MELALUI CELEBRITY ENDORSER55 cited
  • 2021PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE TOKOPEDIA34 cited
  • 2021Analisis Pengaruh Online Customer Review dan Rating terhadap Minat Beli Produk Elektronik di Tokopedia23 cited
  • 2021Pengaruh Online Customer Reviews Dan Rating Terhadap Minat Pembelian Di Lazada12 cited

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