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The impact of social media marketing activities on green consumption intention: evidence from emerging countries
16 references·0 citing·49 second hop
The impact of social media marketing activities on green consumption intention: evidence from emerging countries (2022)The impact of social media marketing acti…Social media in marketing: A review and analysis of the existing literature (2017)Social media in marketing: A …Advances in Social Media Research: Past, Present and Future (2017)Advances in Social Media Rese…The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)The influence of eWOM in soci…Predicting green product consumption using theory of planned behavior and reasoned action (2015)Predicting green product cons…Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Social Media Brand Community …Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)Social Media Peer Communicati…Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2012)Social Media Brand Community …Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Consumer purchase intention for organic personal care products (2011)Consumer purchase intention f…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Opportunities for green marketing: young consumers (2008)Opportunities for green marke…The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance (2006)The effects of post-adoption …Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Understanding Information Sys…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …A New Incremental Fit Index for General Structural Equation Models (1989)A New Incremental Fit Index f…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Structural equation modeling in practice: A review and recommended two-step approach. 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(1980)The Multidimensional Anxiety Scale for Children (MASC): Factor Structure, Reliability, and Validity (1997)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)A Brief Guide to Structural Equation Modeling (2006)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)Investigating the impact of social media advertising features on customer purchase intention (2018)Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Prospect Theory: An Analysis of Decision under Risk (1979)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Customer engagement with tourism social media brands (2016)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2001Understanding Information Systems Continuance: An Expectation-Confirmation Model18,741 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 1989A New Incremental Fit Index for General Structural Equation Models3,007 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2015Predicting green product consumption using theory of planned behavior and reasoned action2,187 cited
  • 2013Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content1,350 cited
  • 2006The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance1,338 cited
  • 2017Advances in Social Media Research: Past, Present and Future1,288 cited
  • 2016The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption1,188 cited
  • 2017Social media in marketing: A review and analysis of the existing literature1,126 cited
  • 2012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework1,061 cited

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2008
Opportunities for green marketing: young consumers
957 cited
  • 2011Consumer purchase intention for organic personal care products832 cited
  • 2012Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content799 cited
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