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The Effect of Social Media Marketing on Purchase Decisions Moderated by Product Quality

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References

2004Predicting online purchase intentions for clothing products392 cited
2018Social Media: The Good, the Bad, and the Ugly160 cited
2016PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN ( Survei pada Pelanggan Nasi Rawon di Rumah Makan Sakinah Kota Pasuruan)63 cited
2022Analysis of the Effect of Store Atmosphere and Social Factors on Emotional Responses Affecting Consumers’ Purchase Decision10 cited

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2023Communicating sustainability: how brands can influence consumers' purchasing decision5 cited

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